An exhibit giving life to Nike’s early years before it became the sophisticated global presence of today.

Deep in the company’s DNA were unscripted stories of track heroes, homegrown innovation and maverick personalities.

A narrative was established through ample use of quotations from early employees and athletes. The spirit of Bill Bowerman’s pragmatically lo-fi attitude informed the aesthetic.

Early advertisements and marketing materials gave shape to the visually naive origin of the brand.

Now-iconic personalities were celebrated alongside the historical product and memorabilia of those years.