A call to action to develop a bike more integrated and useful than the mainstream cycling industry’s offerings. A bike as a tool for living.

Bike craftsmen, designers and engineers from all over the country worked around given design criteria to ignite innovation in the neglected category of transport bikes. Designs were brought to Portland for judging and Field Testing. Presented by LEVI’S.

Creative Collaborations between global design firms and American bicycle craftsmen developed three prototype bikes that reprogrammed what an everyday commuter rig could be.

IDEO, Yves Béhar’s FUSEPROJECT and ZIBA DESIGN each developed a working prototype. 

IDEO’s e-bike, The Faraday, was spun off into a stand-alone company, and remains in production.

A student category included entrants from industrial design programs, allowing tomorrow’s designers to engage in a true concept-to-development project which had meaning for them.

Branding celebrated the workshop experience of making and refining.

Judges included Nike’s Tinker Hatfield, Design Within Reach and Public Bikes founder, Rob Forbes, Mountain bike pioneer Joe Breeze, a Bicycling Magazine editor and a bike fabrication educator.

Crowds descended on the venue for the debut of designs.

Fans returned the next day to watch the 50-mile field test and see the winning designs crowned.

Winning bikes were exhibited at Portland’s Museum of Contemporary Craft, shattering attendance records.

A detailed hard-bound book was produced for partners and fans.

Press included cycling publications, culture mags and mainstream sources such as the Wall Street Journal.