A parallel brand development for a values-driven outlier.

A family-run, relationship-oriented commercial real estate firm joined a global organization that contractually required conforming to less-than-ideal branding. The solution? Negotiate for ownership of the firm’s online presence and create an upgraded variant of the brand.

Sophisticated black and white images of company-managed properties were created to support the corporate-dictated red.

Corporate gray was upgraded to a metallic ink in all print materials.

A values manifesto was created as an internal North Star. The firm might have new reach, but still hewed to the founding philosophy of doing business differently.

A year after joining the global organization Elliott won Office of the Year – in part for their branding.